How to discuss health and technology using trends in art and cryptography?

The Samaritano Hospital used the Da Vinci XI robotic surgeon to create exclusive sculptures inspired by Leonardo Da Vinci's vitruvian man. The sculptures were made through 3D printing and customized by the robotic arm of the surgical robot. Each one has a corresponding NFT with a certificate of authenticity. Additionally, the proceeds from the NFTs were donated to a charity institution helped by the hospital.

  • Creative direction: Suzy Maramaldo, Cassiano Leonelli
    Copywriting: Cassiano Leonelli
    Art direction: Suzy Maramaldo
    3D: Muller Rocha
    Agency: Rise Growth Marketing

The NFTs

The Sculptures

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