How to attract the attention of a unique people like the Manauara and still talk about laser hair removal? Using the culture of the Manaus region, we created posters with curious and fun titles to sell Vialaser's exclusive laser hair removal technology and promote new stores.
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Creative team: Marcio Sarquez
Creative direction: Suzy Maramaldo, Cassiano Leonelli
Design: Marcio Sarquez, Suzy Maramaldo
Copywriting: Cassiano Leonelli
Illustration artist: Helena Sbeghen
Agency: Rise Growth Marketing
Outdoor poster text:
No one deserves to look like the pink dolphin. Painless and no irritation laser hair removal. New store in Via Norte Mall. Exclusive technology in Brazil.
Outdoor poster text:
The biggest forest in the world is next door. Whole area laser hair removal. New store in Sumauma Park Mall. Exclusive technology in Brazil.
Outdoor poster text:
Here your body hair falls faster than a afternoon rain. Laser hair removal for more skin types. New store in Via Norte Mall. Exclusive technology in Brazil.