How can remember the importance of prevention and early diagnosis of breast cancer every day?

Chama is a new gas delivery platform that would connect emotionally with their customers. Ideas for Breast Cancer Awareness Month usually get public attention on the streets using the pink color. That’s why we created an icon to be used inside home and remind people to perform the self-examination. The initiative included the chef Paula Martins, who had breast cancer.

  • Creative team: Suzy Maramaldo, Gabriela Ramalho
    Creative direction: Alvin Shiguefuzi, Daniel Ottoni
    Copywriting: Gabriela Ramalho,
    Art direction: Suzy Maramaldo
    Agency: Africa

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